Privacy Policy for Idle Ascent

Effective date: 25 September 2026

This policy explains what data Idle Ascent (the "Game"), made by NEXTAPP LABS S.R.L. ("we", "us"), uses, why, and what choices you have. Contact: support@nextapplab.eu.

1. The short version

• The Game works without an account. Your progress and the player name you type are saved on your device. If you turn on cloud save, a copy of your save is stored by Unity Gaming Services under an anonymous player id; you can link it to Google Play Games or Apple so it follows you to a new phone, and delete it at any time in Settings > Delete cloud data.
• The Game shows ads. Our advertising partners collect some device data to show and measure ads. You can change your ad choices at any time in Settings > Privacy choices (where your region requires it) and in your device settings.
• Purchases are processed by Apple (App Store) or Google (Google Play). We never see your payment details.

2. Data that stays on your device

Data	Why	Where
Game progress (heroes, currencies, settings, purchase records)	To save your game	A file on your device
The player name you type	To show it in the Game	The same file

Uninstalling the Game deletes this copy. See section 3.3 for the optional cloud copy.

3. Data our partners collect

3.1 Advertising

We use the following advertising partners: Unity LevelPlay (ironSource) and Unity Ads, both operated by Unity Technologies (privacy policy). Mediated ad networks added to a build are listed on this page when they ship..

To show ads, cap how often you see them, measure them and prevent fraud, these partners may collect:

• device identifiers: the advertising ID (Android advertising ID, Apple IDFA when you allow tracking) and the vendor ID;
• your approximate location, derived from your IP address;
• your interactions with ads (views, taps, rewarded ads completed);
• device and app diagnostics (model, OS version, crashes related to ads).

Each partner is responsible for its own processing under its own privacy policy.

Your choices:

• EEA, UK and Switzerland: the Game asks for your consent before personalised ads, using a consent form certified by Google. You can change your choice in Settings > Privacy choices. Without consent you may still see non-personalised ads.
• United States: where state law gives you the right to opt out of the "sale" or "sharing" of personal data for targeted advertising, you can do so in Settings > Privacy choices.
• iOS: the Game asks for permission before tracking (App Tracking Transparency). The Game works the same whatever you answer. You can change it in iOS Settings > Privacy & Security > Tracking.
• Android: you can reset or delete your advertising ID in your device settings.

3.2 Purchases

In-app purchases are processed by Apple or Google, under their privacy policies. The Game receives a receipt that confirms the purchase (product, transaction ID, date). It uses the receipt only to deliver what you bought and to restore purchases. Unity IAP processes the receipt and may collect purchase history and device data for app functionality and analytics; see https://unity.com/legal/privacy-policy.

3.3 Cloud save, online account and gameplay analytics (Unity Gaming Services)

The Game uses Unity Gaming Services (Unity Technologies, https://unity.com/legal/privacy-policy) as our service provider for:

• Cloud save. When enabled, your save file and an anonymous player id are stored on Unity's servers so that you can restore your progress. No name, email or password is needed.
• Optional account linking. You may link the anonymous player to Google Play Games (Android) or Sign in with Apple (iOS). We then receive only the identifier the store gives us for the link; we never see your password. Linking is never required to play.
• Gameplay analytics. With your consent where the law requires it (the same consent as for ads, changeable in Settings > Privacy choices), the Game sends a fixed list of gameplay events (for example a wave cleared, a hero summoned, a purchase completed with product and price) together with the anonymous player id, an installation id, the app version, device model and IP-derived approximate location. No event carries your name, email or the player name you type. We use them only to balance and improve the Game.

Deleting cloud data and the account: open Settings > Delete cloud data in the Game. This deletes the cloud copy of your save and the online player, including any Google Play Games or Apple link; the save on your device stays. Analytics data is deleted through the same request. If you no longer have the Game installed, write to support@nextapplab.eu with your Support ID.

4. What we do not do

• We do not sell your data.
• We do not collect your name, email address, contacts, photos, messages, precise location or health data. Linking to Google Play Games or Apple gives us an identifier for the link only.
• We do not knowingly collect data from children. The Game is not directed to children under 13 (or the minimum age in your country). If you believe a child has given us data, contact us and we will delete it.

5. Legal bases (EEA and UK)

• Personalised advertising: your consent, which you can withdraw at any time in Settings > Privacy choices.
• Non-personalised advertising, fraud prevention and delivering purchases: our legitimate interest in funding and running the Game, and the performance of the contract when you buy something.

6. Keeping and deleting data

• Data on your device: until you uninstall the Game or use Settings > Reset save.
• Advertising partner data: kept and deleted under each partner's policy. Resetting your advertising ID breaks the link to past data.
• Cloud save, online account and analytics data: kept while the player exists; deleted with Settings > Delete cloud data (see 3.3), or on request by email.
• Any other request (access, correction, deletion, objection): write to support@nextapplab.eu. Include the Support ID shown in Settings so we can find what relates to your device. We answer within 30 days. You may also complain to your data protection authority.

7. Security

Data sent by the Game and its partners travels over encrypted connections (HTTPS/TLS).

8. Changes

We will post any change on this page and update the effective date. Significant changes will also be announced in the Game.

9. Contact

NEXTAPP LABS S.R.L., support@nextapplab.eu